Last weak I redesigned crystalball bingo.com . This was my very first website developed in JSP and liQuantum platform. I was a very good experience as every thing was new to me. Even though it was second time I developed a bingo website (I have developed Goldenhat bingo.com ) the concept seems to be new.
New Design
Communicating with a players often can keep your brand on top of their mind. But too much is bad!
Generally iGaming sites communicate with their players by sending newsletters and mailers. They send their weakly promotions , monthly promotions , notifications , messages through newsletters which finally sit into the player’s inbox. The players seem to be responding well for few days ,but later the outcome of the efforts made towards the campaign will not be satisfactory. This results in low revenue generation. What is the reason behind this sudden change ?
The major factor for low revenue generation is that your communication to the players is not effective by means you have taken to do so. The content of the newsletter may be attractive and motivating but very fewer players are reading it. The reason behind this is that your mails are being ignored by the players.
Any e-mail client provide its user to filter and mark the mails based on the sender. Even the users can mark a specific sender as spam , which lead the mails go directly to the spam box. But why the users trying to avoid your mails ? Because they are fed up by your mails. You have sent enough mails and filled up their inbox . Distributing your email communication can make your communication better.
Today I got an idea which made me think lot about it. It was about an unexpected question which triggered in my mind – By how many ways do bingo players interact with their friends in a room ?
Currently almost all the bingo software provides chat box and private message as a communication means.The software like virtual fusion give an inbuilt mail box too. Does these option pave the way to deeper binding between players ?
Bingo rooms come under a concept of social circle , where the players know each other or have a group whose members are known to each other.Players interact more in such a social circle with more convenience. Based on this scenario an idea got built-in my mind – Players buying tickets for their friends in the room.
Prof.Stuart Hart , co-author of management Guru was in the town today . He gave a speech on The Fortune at the bottom of the pyramid : In the new milieu to the gathering held at Dayanand Sagar College , Bangalore. This event was attended by around 450 people as per the count given by the registration desk. Following gentleman joined Hart on the dias.
S. ChandraShekar , Managing Director and Charman – Confederation of Indian Industry
Premchandar Sagar , Vice Chairman – Dayanand Sagar
Pradeep Desai, Vice President – TCS
Today a village in India decide to rename the village as SnapDeal.com Nagar. SnapDeal.com is a company which is into online Coupon business and have taken over Groupon in india.
The company solved a very common problem of Indian villages. It gave a solution to the water problem. The villager decided to rename their village to show the appreciation towards this.Find the complete story on techcrunch.com
Don’t think this as a cheep marketing tactics. This a marketing form based on the social problems. This is what social entrepreneurship is all about. Identifying a social problem and solving it , would also lead to a good business model. Have a look at the speech by Muhammad Yunus wh0 built a micro financing business called Grameen Bank based on the social problem.
All most all bingo software allows player to chat among them self and the chat host. This means that the chat host are first point of contact for any player. He/she is the one who is representing from your brand. Serving the players in a most friendly manner would impress the player and make them to return back. Players at bingo room come for fun and entertainment. The chat host must be more funny and make other to enjoy his/her company with them. How to achieve this would be a big question. I have few suggestions here
Giving one to one Care.
Showing more personal care toward each player would be good . But again too much is also not good. So chat hosts can speak twice in a week with the players over private message.
Giving away a unofficial bonus credit to players.
Chat host can give away a small bonus credit to there players. Here I am not speaking about chat bonus. This would be like a gift from a chat host to players. This would be said as a unofficial to players , but that is know to the company.
Two chat hosts in a room.
Generally an public show would have 2 anchors. They would speak in a funny manner , do some dramas and then announces the chief guest of the program or a celebrity on the dais. The viewers of the show would enjoy the anchors. They would bring a smile on the viewers by teasing them self in one other the other way. The same must be implemented in the bingo rooms. There must be 2 chat hosts in a single room. Players would enjoy the chit chat of chat host and will also join them.This would give players a different world other than bingo.
Today the mini games which were introduced as a side games along with bingo, poker, casino are no longer just meant for fun. They have moved out of the category “Fun Games”. These games are played for shorter period of time and this is the reason for their popularity. scratch cards and slots are most notable games of this kind.
Casino games such as scratch cards and slots are gaining more popularity these days. They have emerged out as a separate sector in iGaming industry. The sites such as prime scratch cards , crazy scratch and Jackpot scratch only deal with scratch cards. On the other hand site like karamba , slots & games and crown slots deals with slots. These sites have jackpots , promotion and events too.Other than scratch cards and slots we have many games which has it’s own fan circle.Recognizing such games and promoting them can get a company huge revenue. Companies can built their prime revenue stream from such mini games.
Many Bingo sites already have handful of such games but they are not being promoted.No marketing efforts are done towards these games.Almost all bingo sites start building their players community with the aim to increase number of players in the bingo rooms.Every campaign are targeted towards this.Building different group of community can maximize the revenue.
The bingo sites have to build a community of players who like mini games a lot than bingo. Promoting special jackpots and events around mini games would attract these players. Even the game lobby much be designed towards this. The game lobby much have a separate full screen window to promote these mini games.
Very recently crystal ball bingo was relaunched with new design. This new bingo site is being developed on AliQuantum platform which is based on JSP and this is my first website in JSP . Along with the new design Crystal Ball Bingo also introduced a new concept of marketing called Brand Ambassadors. This is a unique concept where in the bingo brand gets promoted by the players already in the site. The home page of the website will give away the following message.
We want our lovely players to be our Brand Ambassadors – Invite new friends to Crystal Ball Bingo and have fun on here. Yes Brand Ambassadors enjoys the privileges of luxurious gifts by Inviting new friends…For more details and to be our Brand Ambassadors mail to Support@Crystalballbingo.com
This kind of marketing is not an easy task. This needs more friendliness with players and personal care to each and every players. The one thing which needs to be observed here is that crystal ball bingo is trying to build large community with already existing small community. This is also a kind of viral marketing where the marketing cost is spend directly on the players and not on affiliates or Social Media Marketing Team.
Players always like publicity among their friends.This physiology of players has been take into consideration in Brand Ambassadors marketing strategy. Here the players also enjoy luxurious gifts from the site along with the publicity.
BestBingoClub is a bingo portal designed to compare the different bingo brands. Even though I didn’t work much on this website , it is a memorable experience. This website give me a good chance to experiment the things as I was completely new to such a kind of development. This website gave me a way to learn CSS and Java Scripts usage.
Through this website I learnt more of development than a business part. I implemented a concept of centralize affiliate code in this website. All the affiliate codes were put into single file and used based on the condition. This condition was send as a parameter in a page URL.
