“More features = better product.” That assumption quietly kills most SaaS ideas.
Worked with a non-tech founder who had a long roadmap from day one : dashboards, reports, integrations.
But no users yet. He was asking me to build for scale… without knowing if the core problem even mattered.
I pushed back. I said “Let’s solve one problem. Properly.” Not 10 features. Just one that people actually use.
