Today a village in India decide to rename the village as SnapDeal.com Nagar. SnapDeal.com is a company which is into online Coupon business and have taken over Groupon in india.
The company solved a very common problem of Indian villages. It gave a solution to the water problem. The villager decided to rename their village to show the appreciation towards this.Find the complete story on techcrunch.com
Don’t think this as a cheep marketing tactics. This a marketing form based on the social problems. This is what social entrepreneurship is all about. Identifying a social problem and solving it , would also lead to a good business model. Have a look at the speech by Muhammad Yunus wh0 built a micro financing business called Grameen Bank based on the social problem.
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