A Chartered Accountant called me a few days ago.He was starting a CA exam coaching business and wanted a simple website.
Then he added, “Let’s integrate a payment gateway so students can pay online.”
Sounds logical, right? But here’s what I told him : “You’re new. No one is paying you online without trust.”
Early-stage businesses copy what funded startups do: Online payments, Automated flows, Full digital journeys. But that doesn’t work at that phase.
