“More features = better product.” That assumption quietly kills most SaaS ideas.

Worked with a non-tech founder who had a long roadmap from day one : dashboards, reports, integrations.

But no users yet. He was asking me to build for scale… without knowing if the core problem even mattered.

I pushed back. I said “Let’s solve one problem. Properly.” Not 10 features. Just one that people actually use.

And then the hard part: “Stop building. Start observing.”

Because early features are just guesses. Features you decide to build after having a customer base will be based on data and demand.

Hence , I would say Build less. Validate more.

What’s one feature you built that nobody used?