Sachin G Kulkarni

As you all know Google plus – a brand new social platform is very strict in its policies on profile creation. It don’t allow to create profile with your business name and also do not allow fake or nick names. It is continuously monitoring on this and have deleted many accounts with business names and nick names. Google ask to wait until it releases  a business version of Google Plus i.e a similar product like Facebook page . The business owners can’t wait for Google to release the business version. They want to penetrate into the network when it is small , which helps them to grow big in later days. So they have a found new way to promote them self.

The business owners are creating  an account in their name and have submitted the RSS feed of their own site into it. They just promote this account on to their website and ask people to add them to their circle. Pete Cashmore CEO and founder of famous news and media site mashable.com have such an account in Google Plus which is also verified by Google themselves.Thus they have found their way to reach the mass at Google Plus. Up to now this is fine with current policies of Google Plus. May be in later days , Google would come out with new policies in order to beat this.

Google Plus , A very new social networking website by Google which is still in the beta version has an invitation based sign in. Today I got an invitation for Google+ from one of my friend. I was running around the web for this from past 1 weak.

This product is very new and have very less friends as of now . I liked the concept and design. Google Circles and Hand Out  are features which engage you on Google plus. Google will slowly integrate all their products with this new social product and this will surely a powerful product.

Last but not least , you can have a look at my Google+ profile here

Please don’t request for the Invitation of Google+ here. I would start inviting my friends slowly. I would close commenting for this post to avoid spamming. Sorry!

Last weak I redesigned crystalball bingo.com . This was my very  first website developed in JSP and liQuantum platform. I was a very good experience as every thing was new to me. Even though it was second time I developed a bingo website  (I have developed Goldenhat bingo.com ) the concept seems to be new.

New Design

 

Communicating with a players often can keep your brand on top of their mind. But too much is bad!

Generally iGaming sites communicate with their players by sending newsletters and mailers. They send their weakly promotions , monthly promotions , notifications , messages through newsletters which finally sit into the player’s inbox. The players seem to be responding well for few days ,but later the outcome of the efforts made towards the campaign will not be satisfactory. This results in low revenue generation. What is the reason behind this sudden change ?

The major factor for low revenue generation is that your communication to the players is not effective by means you have taken to do so. The content of the newsletter may be attractive and motivating but very fewer players are reading it. The reason behind this is that your mails are being ignored by the players.

Any e-mail client provide its user to filter and mark the mails based on the sender. Even the users can mark a specific sender as spam , which lead the mails go directly to the spam box. But why the users trying to avoid your mails ? Because they are fed up by your mails. You have sent enough mails and filled up their inbox . Distributing your email communication can make your communication better.

Today I got an idea which made me think lot about it. It was about an unexpected question which triggered in my mind – By how many ways do bingo players interact with their friends in a room ?

Currently almost all the bingo software provides chat box and private message as a communication means.The software like virtual fusion give an inbuilt mail box too. Does these option pave the way to deeper binding between players ?

Bingo rooms come under a concept of social circle , where the players know each other or have a group whose members are known to each other.Players interact more in such a social circle with more convenience. Based on this scenario an idea got built-in my mind – Players buying tickets for their friends in the room.

Prof.Stuart Hart , co-author of management Guru was in the town today . He gave a speech on  The Fortune at the bottom of the pyramid : In the new milieu to the gathering held at Dayanand Sagar College , Bangalore. This event was attended by around 450 people as per the count given by the registration desk. Following gentleman joined Hart on the dias.

S. ChandraShekar , Managing Director and Charman – Confederation of Indian Industry

Premchandar Sagar , Vice Chairman – Dayanand Sagar

Pradeep Desai, Vice President – TCS

Today a village in India decide to rename the village as SnapDeal.com Nagar. SnapDeal.com  is a  company which  is into online Coupon business and have taken over Groupon in india.

The company solved a very common problem of Indian villages. It gave a solution to the water problem. The villager decided to rename their village to show the appreciation towards this.Find the complete story on techcrunch.com

Don’t think this as a cheep marketing tactics. This a marketing form based on the social problems. This is what social entrepreneurship is all about. Identifying a social problem and solving it , would also lead to a good business model. Have a look at the speech by Muhammad Yunus wh0 built a micro financing business called  Grameen Bank  based on the social problem.

All most all bingo software allows player to chat among them self and the chat host. This means that the chat host are first point of contact for any player. He/she is the one who is representing from your brand. Serving the players in a most friendly manner would impress the player and make them to return back. Players at bingo room come for fun and entertainment. The chat host must be more funny and make other to enjoy his/her company with them. How to achieve this would be a big question. I have few suggestions here

Giving one to one Care.
Showing more personal care toward each player would be good . But again too much is also not good. So chat hosts can speak twice in a week with the players over private message.

Giving away a unofficial bonus credit to players.
Chat host can give away a small bonus credit to there players. Here I am not speaking about chat bonus. This would be like a gift from a chat host to players. This would be said as a unofficial to players , but that is know to the company.

Two chat hosts in a room.
Generally an public show would have 2 anchors. They would speak in a funny manner , do some dramas and then announces the chief guest of the program or a celebrity on the dais. The viewers of the show would enjoy the anchors. They would bring a smile on the viewers by teasing them self  in one other the other way. The same must be implemented in the bingo rooms. There must be 2 chat hosts in a single room. Players would enjoy the chit chat of chat host and will also join them.This would give players a different world other than bingo.

Today the mini games which were introduced as a side games along with bingo, poker, casino are no longer just meant for fun. They have moved out of the category “Fun Games”. These games are played for shorter period of time and this is the reason for their popularity. scratch cards and slots are most notable games of this kind.

Casino games such as scratch cards and slots are gaining more popularity these days. They have emerged out as a separate sector in iGaming industry. The sites such as prime scratch cards , crazy scratch and  Jackpot scratch only deal with scratch cards. On the other hand site like karamba , slots & games and crown slots deals with slots. These sites have jackpots , promotion and events too.Other than scratch cards and slots we have many games which has it’s own fan circle.Recognizing such games and promoting them can get a company huge revenue. Companies can built their prime revenue stream from such mini games.

Many Bingo sites already have handful of such games but they are not being promoted.No marketing efforts are done towards these games.Almost all bingo sites start building their players community with the aim to increase number of players in the bingo rooms.Every campaign are targeted towards this.Building different group of community can maximize the revenue.

The bingo sites have to build a community of players who like mini games a lot than bingo. Promoting special  jackpots and events around mini games would attract these players. Even the game lobby much be designed towards this. The game lobby much have a separate full screen window to promote these mini games.