Being online wasn’t a great investment few years ago. Getting tied up with as many travel agents would get more leads for package tour operators. This worked well for many tour operators. Even after sharing a small amount of profit for getting leads, the tour operators were in a good state. Unfortunately as the internet evolved, this formula became less effective.
New set of people called “Travel aggregators” evolved in the industry. These are Internet Company with all information about the tour. Like travel agents they acted as a ticketing agents with one big difference – They built a brand around it. As the brands awareness among the people increased, tour operators were forced to get tied with these internet companies to stay in the business.
This change proved the potential of internet to tour operators. All these days tour operators didn’t invest much on brand building. Now this is the only formula to stay profitable in the industry. Even today many tour operators do not have an idea on how to take their business online in order to attract the customers. This article will focus on the minimal solution required for tour operators to get online.
