If you are reading this post, then you are well aware of what those terms SaaS and CRM mean. May be you are in the process to evaluate the best CRM system for your business. You are doing this because CRM from brands such as Salesforce, Sap or Microsoft is too complex for your medium sized business to fit in.
So which is the best SaaS based CRM for your business? Believe me, none of them are your best fit. Now you may think that this is baseless argument. Of course, it’s not. I am going to tell you the thoughts collected from various entrepreneurs during my freelancing from last 5 years. Read ahead, if you are interested.
Missing factor in SaaS based CRM system
Your company finds a sweet spot in the market by differentiating on how you serve the customers. This is directly dependent on how the company operates internally. In simple word, business process directly reflects the customer service. Better the business process at your company, best you serve your customers.
Now that said, most of the CRM available as SaaS focus on 3 key areas – Marketing, Sales Customer service. This is required by all the companies irrespective of their size. These CRM can be customized to a predefined extent to increase their relevancy to your business. But they real miss is the business process integration.



