You’re not losing leads because of marketing. You’re losing them because you forgot when to reach out.

I spoke to a corporate gifting business. They had a potential to get leads automatically from their existing clients on same month every year

But they wait for clients to come back.Most don’t.Because no one follows up at the right time.

I suggested them an idea to build a CRM. It remembers events of the customer and auto generate leads 3 weeks before the event.

So they get time to connect and close the deal. We can also extends it generate tasks based on past customers personal dates to send out wishes

Surprisingly, most CRMs don’t do this.

By the by , How are you tracking repeat opportunities today in your business?