I recently reviewed a product’s “report” section.But they didn’t call it reports.They called it Sales Insights.
And instead of dumping charts, they did something different.They asked questions:
- How many new customers did you acquire this month?
- How does it compare to last month?
- How many customers are returning?
And right below each question… was the answer with simple graph.That changed everything.
Because their users weren’t tech-savvy.They weren’t looking for in depth MIS report…They were looking for answers.
Most products get this wrong: They show data. But users think in questions. If your reports don’t match how your users think,they’ll never use them.
Do your reports answer questions… or just display data?